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Hong Kong Disneyland Brings Chinese Cuisine to Main Street, U.S.A.

Maxim's to operate restaurant and bakery at Hong Kong Disneyland

HONG KONG (January 19, 2004) - Hong Kong Disneyland has announced that the Maxim's Group will operate a Chinese restaurant, Plaza Inn, and a bakery, Market House Bakery, at Main Street, U.S.A.

Situated at the end of Main Street, U.S. A., Plaza Inn will serve Hong Kong's famous Chinese cuisine. Maxim's has put together a team of talented chefs who will create delectable dishes including dim sum and other local favourites. This 550 square metre table-service Chinese restaurant will accommodate 310 guests.

Maxim's will also operate the Market House Bakery at Main Street, U.S.A., which will feature favourite Western and local pastries. It will be run by Maxim's well-known bakery division.

Disney will assist Maxim's to ensure that the service quality will be consistent with our guest experience inside the park.

Don Robinson, Group Managing Director, Hong Kong Disneyland, said: "We are pleased to bring in Maxim's and its strong expertise in Chinese cuisine and bakery to Hong Kong Disneyland. We have great confidence in our cooperation.

"Food is an essential part of Asia's culture and at Hong Kong Disneyland we will offer guests a unique culinary experience. The park will showcase the diversity, creativity and quality of Hong Kong food, and Maxim's will be an integral part of this representation."

Michael Wu, Managing Director, Maxim's Caterers Ltd., said: "We are pleased to be part of the Hong Kong Disneyland family, an exciting new attraction for Hong Kong. Over the course of the next twelve months, our team will be working to create a one-of-a-kind dining experience for the Plaza Inn and Market House Bakery in preparation for Hong Kong Disneyland's opening in 2005/2006."

Hong Kong Disneyland will entice guests with a diversity of cuisines inside the theme park. It will offer not only Western food, but also Chinese and Asian cuisines tailored to local tastes such as dim sum, fresh roast, stir fries and noodles.

In total there will be eight restaurants in Hong Kong Disneyland, including three table service restaurants and five self-service eateries, totaling 2,900 seats.

Each of the restaurants is themed according to its location to bring out the unique atmosphere in each land - Main Street, U.S.A., Fantasyland, Adventureland and Tomorrowland. The food offered at Hong Kong Disneyland is a part of the magical experience in which our guests will be immersed once they enter the theme park.

The Hong Kong Disneyland project was announced in November 1999 as a venture between The Walt Disney Company and the Hong Kong Government. With the completion of reclamation for Hong Kong Disneyland Phase I by the Hong Kong Government, Disney has begun construction in January 2003 with the project scheduled to open in 2005 or 2006. The opening day program for Hong Kong Disneyland will include a Disneyland-style theme park and two hotels. The Phase I build-out includes a projected 10 million annual visitor Disneyland-style theme park, 2,100 hotel rooms, and an area for retail, dining and entertainment. The project is estimated to create 18,000 new jobs at opening (both Disney and other employment) growing to 36,000 once the first park reaches build-out. The Hong Kong Government estimated that the first phase of the project will generate a present economic value of HK$148 billion (US$19 billion) in benefits to Hong Kong over a 40-year period.