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Hong Kong Disneyland Brings a Sparkle to Main Street, U.S.A. -
Chow Sang Sang to Operate Jewelry Shop

(HONG KONG -March 30, 2004) - Hong Kong Disneyland announced today that Chow Sang Sang, one of Hong Kong's most well-known jewelry brands, will operate a jewelry shop at Main Street, U.S.A.

The deal will entitle Chow Sang Sang to operate the jewelry shop on Main Street, U.S.A. where Chow Sang Sang, together with Hong Kong Disneyland's merchandise team, will offer guests a magical experience of "Merchantainment" - merchandise blending with entertainment. Chow Sang Sang will be responsible for product development and the day-to-day management of the jewelry shop.

For the first time Disney will work with a leading jewelry retailer to operate inside the Park.

Don Robinson, Group Managing Director, Hong Kong Disneyland, said, "We are delighted to have Chow Sang Sang operate a jewelry shop at Hong Kong Disneyland. The strong brand and solid management of Chow Sang Sang, along with their quality jewelry and strong sense of the local market will ensure that the jewelry will offer the best guest experience available."

"Shopping is a major leisure activity for the visitors and residents of Hong Kong and at Hong Kong Disneyland we are committed to providing a magical shopping experience for our guests that will create tangible and lasting memories, and Chow Sang Sang will help us build this magical experience."

Vincent Chow, Group General Manager of Chow Sang Sang, said, "We are extremely pleased and very proud to be part of Hong Kong Disneyland, an important investment and tourist attraction for Hong Kong. I am confident Chow Sang Sang's extensive line of jewelry and in-depth retail experience will meld with the magic of Hong Kong Disneyland to create a unique shopping experience for the guests."

Chow Sang Sang will provide a unique collection of jewelry from diamonds, gold, silver, and platinum to other jewelry items that will only be available within Hong Kong Disneyland. Examples include jewelry collectibles showcasing the scenes and attractions of Hong Kong Disneyland - an example will be a replicate of the Sleeping Beauty Castle emblazoned with diamonds or other stones. Other special items will include commemorative jewelry collectibles that will come in limited editions to celebrate special occasions such as our Grand Opening, anniversary or other seasonal events.

Local and overseas designers, include those from Japan and Italy, were engaged to develop a unique product offering for the guests of Hong Kong Disneyland; all the items will be crafted with a combination of local flavor and Disney magic.

About 100 employees will be hired to manage the jewelry shop, and Disney will provide guest service training to the staff, ensuring a seamless experience within the Park.

Each of the shops within Hong Kong Disneyland will be themed according to their location to immerse guests in the unique atmosphere of each land - Fantasyland, Adventureland, Tomorrowland and Main Street, U.S.A. There will be as many as 5,000 kinds of products, ranging from plush, apparel and confectionaries to souvenirs available in the shops at Hong Kong Disneyland and a wide collection of unique Disney Merchandise that will be available only within Hong Kong Disneyland.

The Hong Kong Disneyland project was announced in November 1999 as a venture between The Walt Disney Company and the Hong Kong Government. With the completion of reclamation for Hong Kong Disneyland Phase I by the Hong Kong Government, Disney has begun construction in January 2003 with the project scheduled to open in 2005 or 2006. The opening day program for Hong Kong Disneyland will include a Disneyland-style theme park and two hotels. The Phase I build-out includes a projected 10 million annual visitor Disneyland-style theme park, 2,100 hotel rooms, and an area for retail, dining and entertainment. The project is estimated to create 18,000 new jobs at opening (both Disney and other employment) growing to 36,000 once the first park reaches build-out. The Hong Kong Government estimated that the first phase of the project will generate a present economic value of HK$148 billion (US$19 billion) in benefits to Hong Kong over a 40-year period.