Mickey Thursday, April 7, 2005  
  Press Release
 




Hong Kong Disneyland Group Managing Director, Don Robinson, said Coca-Cola and Hong Kong Disneyland shared the same values of bringing families and friends together for a magical experience.
Coca-Cola (China) Beverages President, Paul Etchells, introduced the Gold Cap promotion, one of the largest scale consumer promotions in China, which gives guests an opportunity to visit Hong Kong Disneyland before its official opening on September 12 this year.
Hong Kong Disneyland Group Managing Director, Don Robinson, (left) presented a special souvenir to Coca-Cola (China) Beverages President, Paul Etchells. Beloved Disney friend Mickey Mouse joined in the celebration.
Hong Kong Disneyland Vice President Marketing and Sales, Roy Tan Hardy (left) and Coca-Cola General Manager for Strategic Marketing and Innovation, China Division, Ilan Sobel, (right) unveiled the Gold Cap promotion logo to all the guests in the ceremony. Joining them was Coca-Cola spokesman Will Pan (middle) who shared his excitement about the promotion with the audience.
Executives from Hong Kong Disneyland and Coca-Cola China proposed a toast to mark the new era in the 50-year relationship.

Coca-Cola and Disney Expand Global Alliance throughout Asia

10,000 Lucky Winners in Coca-Cola Gold Cap Promotion
To Experience the Magic at Hong Kong Disneyland


(GUANGZHOU, April 7, 2005) - Coca-Cola and Hong Kong Disneyland today announced the launch of a regional alliance that extends Coca-Cola and Disney's successful 50-year relationship into one of the world's fastest growing markets - China. Hong Kong Disneyland, the first Disney theme park in China, is scheduled to open later this year on September 12th.

To mark the expanded alliance, Coca-Cola and Hong Kong Disneyland will jointly organize a large-scale Coca-Cola "Gold Cap" consumer promotion which will be launched in Mainland China this month. This promotion will offer 10,000 lucky winners a 3-day free trip to experience the magic of Hong Kong Disneyland before it is officially opened on September 12th. In addition, 100 million free drinks will also be given away as part of the promotion.

"Our relationship with Coca-Cola in Asia heralds a new era for Disney and Coca-Cola, as the two companies have enjoyed a long history together dating back to 1955, when the original Disneyland in Anaheim California first opened," Hong Kong Disneyland Group Managing Director Don Robinson said. "This alliance began with the realization by our founder, Walt Disney, that Coca-Cola and Disneyland shared the same values of bringing families and friends together for a magical experience, making Coca-Cola the perfect beverage to refresh families while visiting the Park."

"For 50 years, our companies have shared a very special relationship and bond, based on our brands' shared values of fun, excitement and enjoyment," said Mr. Paul Etchells, President of Coca-Cola (China) Beverages Ltd. "Our new alliance with Disney in Asia marks a new era in our relationship, providing us with new and exciting opportunities to work together - not only around the exciting opening of Hong Kong Disneyland but in markets throughout Asia."

The relationship between Coca-Cola and Disney started in the early days of television with Coca-Cola's sponsorship of "The Wonderful World of Disney" in the United States. That relationship was formalized on Disneyland's opening day in 1955, when park guest enjoyed cold Cokes in a hot California afternoon. With the addition of Hong Kong Disneyland, Coca-Cola will be the global beverage provider for all of Disney's 11 theme parks located in the U.S., Paris, Tokyo and China.

To mark their expanded relationship, Etchells and Robinson were joined by guests of Coca-Cola and Disney in China at a celebration that also included special Disney friend Mickey Mouse. Also attending the event was pop idol and Coca-Cola spokesman Will Pan, who starred in Coca-Cola's "Gold Cap" promotion TVC. Will also launched the TVC and shared his excitement with the audience in the ceremony.

The 50-year relationship between Coke and Disney has been filled with memorable guest experiences at the parks as well as numerous consumer promotions. These activities included the Grand Opening of Disney California Adventure and the recent celebration of the 75th anniversary of Mickey Mouse.


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About Coca-Cola
The Coca-Cola Company is the world's largest beverage company and industry leader in beverage manufacturing and sales. The Company owns four of the world's leading beverage brands including Coca-Cola, Diet Coke, Sprite and Fanta. With the largest sales and distribution network worldwide, the Coca-Cola system serves consumers of more than 200 countries and regions globally, with sales of 1 billion serving of beverage daily. In China, Coca-Cola system is also the leading carbonated soft drink maker with 29 bottling companies and 32 bottling plants across the country.

About Hong Kong Disneyland
The Hong Kong Disneyland project was announced in 1999 as a venture between The Walt Disney Company and the Hong Kong SAR Government. With the completion of reclamation for Hong Kong Disneyland Phase I by the Hong Kong SAR Government, theme park and resort construction began in January 2003, with the project now scheduled to open on 12th September, 2005. At opening day, Hong Kong Disneyland will comprise a theme park and two hotels.

The Phase I build-out includes a projected 10 million annual visitor Disneyland-style theme park, 2,100 hotel rooms, and an area for retail, dining and entertainment. The project is estimated to create 18,000 new jobs at opening (both Disney and other employment) growing to 36,000 once the first park reaches build-out. The Hong Kong SAR Government estimated that the first phase of the project will generate a present economic value of HK$148 billion (US$19 billion) in benefits to Hong Kong over a 40-year period.

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