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Wednesday, July 12, 2006 |
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Hong Kong Disneyland and Honda Form Strategic Alliance
(HONG KONG, July 12, 2006) - Hong Kong Disneyland announced today a multi-year business alliance with Honda Motor (China) Co., Ltd., with Honda named as the official sponsor of the newly launched Autopia attraction at Hong Kong Disneyland.
Autopia is an immersive attraction that allows guests of all ages to drive to the future aboard shiny electric cars. Honda will also support the Park's "Wild About Safety Campaign" - a campaign dedicated to promoting guest safety and comfort while enjoying the Park. In addition, Honda has obtained exclusive rights in featuring the park's images to promote their automobiles, motorcycle and selected power equipment products in Hong Kong and mainland China.
The agreement was signed at the Hong Kong Disneyland Resort where Hondaˇ¦s most advanced humanoid robot, ASIMO presented Bill Ernest, Hong Kong Disneyland Executive Vice President and Managing Director and Koji Onishi, Director & President, Honda Motor (China) Co., Ltd with the official agreement.
Mr. Ernest, said, "We are excited to welcome Honda to the Hong Kong Disneyland family. Honda is known throughout the world for its commitment to quality, innovation, safety and family values - qualities that are also at the heart of the Hong Kong Disneyland guest experience. I am sure that our guests will benefit from our alliance and look forward to creative exciting marketing programs with Honda in the future."
Mr. Onishi said, "It is our pleasure to form an alliance with Hong Kong Disneyland which is certain to create many opportunities for both brands. Honda is known for its innovation and the futuristic Autopia attraction reflects our commitment to embracing tomorrow with more out-of-this-world technology.
"Guests of all ages can now realize their dreams at Hong Kong Disneyland and enjoy many magical moments by experiencing our sponsored Autopia attraction."
Debuting in July, Autopia is a fun, new driving attraction for the entire family to experience "outer space" together on the cosmic highways of tomorrow at Hong Kong Disneyland. Guests will "drive to the future" aboard innovative electric cars that were created exclusively for this Park.
The Wild About Safety campaign is an educational and entertaining program using two of Disney's most popular characters - Timon and Pumbaa from "The Lion King." Safety messages featuring the two colorful characters are the centerpiece of the campaign with each image accompanied by a fun tagline such as "keep arms, hooves, tusks and tails inside the vehicle."
Guests will see these safety messages on tray mats at restaurants throughout the park and on the guide maps distributed at the front entrance. Cast members also have a range of eye-catching safety tip cards that guests can collect.
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About Honda
Honda is one of today's leading manufacturers of automobiles and power products and the largest manufacturer of motorcycles and engines in the world. Honda has more than 130 manufacturing facilities in 28 countries worldwide, producing a wide range of products, including motorcycles, ATVs, generators, marine engines, lawn and garden equipment and automobiles that bring the company into contact with more than 20 million customers annually on a global basis.
In China, Honda started its motorcycle business in 1982, and currently 1.2 million motorcycles, 300,000 automobiles and 500,000 power products are annually produced by joint ventures for domestic sales and export markets, including Guangzhou Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd.
About ASIMO
ASIMO is the worldˇ¦s first independent, bipedal humanoid robot, with the ability to climb stairs, walk forward and backward, turn smoothly without pausing, and maintain balance while walking on uneven slopes and surfaces. The latest version is now equipped with autonomous running technologies. Honda engineers began developing a humanoid robot in 1986 for the purpose of someday helping people in need. ASIMO has two arms and two hands, which ease such tasks as reaching for and grasping objects, switching lights on and off, or opening and closing doors.
About Hong Kong Disneyland
Opened on September 12, 2005 and located on lush Lantau Island overlooking Penny's Bay, Hong Kong Disneyland Resort is a brand-new, world-class family entertainment and recreation centre consisting of a magical, Disneyland-style
theme park of shows and attractions, Hong Kong Disneyland Hotel (400 guestrooms), Disney's Hollywood Hotel (600 guestrooms) and Inspiration Lake, a public area featuring boat rentals and a 3.5 hectare arboretum. Offering guests of all ages a full day immersed in imagination and creativity uniquely Disney, Hong Kong Disneyland is home to Mickey Mouse, Stitch, Snow White, Mulan and other Disney characters beloved the world over.
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