Mickey Thursday, May 3, 2007  
  Press Release
 



Captain Jack Sparrow invited two lucky Guests as 'Honorary Guests' to officiate at the launch of Pirate Takeover, an authentic and immersive pirate experience that will kick off at Hong Kong Disneyland's Adventureland tomorrow, May 4, until June 30, 2007.
Captain Jack Sparrow invited two lucky Guests as 'Honorary Guests' to officiate at the launch of Pirate Takeover, an authentic and immersive pirate experience that will kick off at Hong Kong Disneyland's Adventureland tomorrow, May 4, until June 30, 2007.
Pirate Mickey, together with Pirate Goofy and Pirate Pluto, resplendent in smart pirate costumes welcome Guests in the newly claimed 'Pirateland', home to Captain Jack Sparrow and his men, during Pirate Takeover at Hong Kong Disneyland that runs from May 4 to June 30, 2007.
Captain Jack Sparrow personally recruits new pirate members at Captain Jack Sparrow's Pirate Boot Camp to join his crew at Pirateland. Pirate Takeover is anauthentic and immersive pirate experience that kicks off at Hong Kong Disneyland's Adventureland from tomorrow, May 4, to June 30, 2007.
Newly recruited guest pirates enthusiastically roam Hong Kong Disneyland in search for pirate treasures hidden in Pirateland, home to Captain Jack Sparrow and his crew, during Pirate Takeover at the Park from May 4 to June 30, 2007.
Newly recruited guest pirates enthusiastically roam Hong Kong Disneyland in search for pirate treasures hidden in Pirateland, home to Captain Jack Sparrow and his crew, during Pirate Takeover at the Park from May 4 to June 30, 2007.

Pirate Takeover Officially Kicks off in
Hong Kong Disneyland's Adventureland
All Courageous Pirates Welcome!


(HONG KONG, May 3, 2007) - Hong Kong Disneyland's Adventureland transformed into Pirateland today as pirates temporarily lay claim to it with a host of fun, innovative and entertaining experiences for guests of all ages. The pirate antics were a sneak preview of the Pirate Takeover, which officially opens to the public tomorrow, May 4, and runs until June 30, 2007. The Pirate Takeover experience is included as part of regular admission to Hong Kong Disneyland.

During a vibrant launch event held in the new-yet-temporary "Pirateland", Hong Kong Disneyland welcomed two lucky guests as "Honorary Guests" of the day to march side-by-side with the unruly pirates in a special ceremony.

"We are thrilled to be part of this officiating ceremony of Pirate Takeover and we look forward to an exciting excursion in Pirateland. We are proud to be part of this pirate crew and we find no other experience as unique and authentic as what we see here at Hong Kong Disneyland," said Mr Leung and Ms Chan, the two "Honorary Guests" of the day.

"The Pirate Takeover marks the first time ever that Hong Kong Disneyland has created such a large-scale themed land overlay in the Park. We trust that our guests will be as excited as we are to experience this completely new, first-of-its-kind entertainment experience," said Jill Estorino, Senior Vice-President, Marketing of Hong Kong Disneyland Resort.

The pirates arrived at Hong Kong Disneyland Resort on their junk less than a month ago after sailing through Victoria Harbor. Upon their arrival, they announced their plans for an array of exciting activities, shows and tantalizing food for guests to enjoy both during the week and on weekends at their temporary headquarters, the now-called Pirateland.

Guests will first encounter Disney's Pirate Takeover at the entrance to Pirateland where pirates have refashioned the towering Adventureland archway with unmistakable pirate paraphernalia. Guests can also take part in unique interactive and immersive pirate adventures that are full of fun, mischief and revelry.

Bold guests can test their mettle in Captain Jack Sparrow's Pirate Boot Camp or for the faint of heart, have Mirabella, The Gypsy Fortune Teller predict the future for those fearing the unforeseeable. Rowdy music loving sea dogs can make sweet music with washboards and spoons in Pirates Procession or learn to "Wake the Dead" in "The Doctors of Soul" VooDoo Drum Show.

The brave can sail through the Jungle River Cruise, Pirate Takeover! day and night and be rewarded with a glimpse of Tarzan's Tree House, now pirate central that is flying the skull and crossbones. Guests will hop on board the ride at their own risk and may meet the most unexpected guests!

Pirates love their games and guests can take part in their rowdy shenanigans in midway games such as Rum Tumble or Captain Hook's Ring Toss as well as Treasure Hunt, a Pirateland-wide adventure where guests can test their skills and crack the code to pirate secrets and be rewarded with fancy treasures!

Captain Hook and his partner in crime, the giant crocodile "Tic Toc" as well as Pirate Mickey, Goofy and Pluto will be available for the all important photos. Special themed photo corners are also available throughout Pirateland.

In celebration of the official release of the third movie in Disney's blockbuster trilogy, "Pirates of the Caribbean: At World's End" opening in Hong Kong theaters on May 24, 2007, selected movie props similar to those being used in the film will be displayed in Professor Porter's Trading Post. Just outside, for a few coppers, will be a face painting service for guests who wish to join the pirate crew.

Pirate Takeover Weekend Excitement (Only on Fridays and Saturdays)
Over the weekend, and once after dark, guests will be able to experience even more pirate fun and be thrilled by the Fire Knife Performance and the Pirate Limbo Jive exclusive to Pirate Takeover Weekend Excitement.

Guests will also be able enjoy one more hour of fun in the Park until 9 pm, only during weekends.

Pirate Merchandise and F&B
To keep hungry pirates from running amok, the Pirate View Café and Tahitian Terrace, along with the two new kiosks, will be available to serve those ravenous sea dogs! The fancy menus range from pirate delicacies including Jack's Treasure Pot, Captain Hook's Butchers Cut to Roasted Meat Wrap or Savory and Crepes.

In addition, almost up to 200 pirate-themed merchandise items exclusive to Hong Kong Disneyland will be available for sale.

Pirate Takeover at the Themed Hotels
Not only limited to the Park but also available in the two Disney hotels as well, young pirates will be able to try their hand at making pirate tools and experience Captain Jack Sparrow's Pirate Boot Camp as well.

What's more, the two hotels will be showing "Pirates of the Caribbean: The Curse of the Black Pearl" and "Pirates of the Caribbean: Dead Man's Chest" on the exclusive Hotel Channel throughout the Pirate Takeover period.

Pirate Website
Guests eager to get a glimpse of the fun they can expect during the Pirate Takeover can visit our website where they can "virtually" discover all the pirate mischief on offer during this unprecedented event.

Guests can play interactive pirate-inspired games, download pirate "treasures", learn more about the Pirate Takeover as well as how to be a pirate.

Special Promotion
During the two-month event, Annual Pass Holders will be able to make use of their Passes and indulge in the pirate fun as often as they wish.

International guests can also take advantage of Cathay Pacific's "Buy 3, Get 1 Free" travel package to enjoy the Pirate offering.

For new Standard Chartered Visa Card Holders (successful applicants on or before July 31, 2007), they will also be entitled to unique pirate treasures from Hong Kong Disneyland, including a 1-day ticket for admission to the park. For more details, please call enquiry hotline (852) 2886 8868.




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About Hong Kong Disneyland
Opened on September 12, 2005 and located on lush Lantau Island overlooking Penny's Bay, Hong Kong Disneyland Resort is a brand-new, world-class family entertainment and recreation center consisting of a magical, Disneyland-style theme park of shows and attractions, Hong Kong Disneyland Hotel (400 guestrooms), Disney's Hollywood Hotel (600 guestrooms) and Inspiration Lake, a public area featuring boat rentals and a 3.5 hectare arboretum. Offering guests of all ages a full day immersed in imagination and creativity uniquely Disney, Hong Kong Disneyland is home to Mickey Mouse, Snow White, Stitch, Donald Duck and other Disney characters beloved the world over.

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