Mickey Friday, January 11, 2008  
  Press Release
 



(Left to right) Hong Kong Disneyland Managing Director Bill Ernest, Hospital Authority Chairman Anthony Wu Ting-yuk and Hospital Authority Chief Executive Shane Solomon today kicked-off the 'Disney Children's Programs in Hospitals' by adding the finishing touches to a Disney painting signifying the launch of the program.
Mickey and Minnie, together with Hong Kong Disneyland Managing Director Bill Ernest (second from left), Hospital Authority Chairman Anthony Wu Ting-yuk (third from right) and Hospital Authority Chief Executive Shane Solomon (second from right) kicked-off the 'Disney Children's Programs in Hospitals' today.
(Right to left) Hong Kong Disneyland Managing Director Bill Ernest, Hospital Authority Chairman Anthony Wu Ting-yuk and Hospital Authority Chief Executive Shane Solomon greeted the medical team in front of the Disney-themed mural. The 'Disney Art Deco' is a part of 'Disney Children's Programs in Hospitals' that aims to invoke the happiness of the Disney characters and promote a positive atmosphere in the hospital.
Disney VoluntEARS share the happiness of Disney stories with the young patients.

Hong Kong Disneyland Presents
"Disney Children's Programs in Hospitals"
Together with the Hospital Authority, the Park
Spreads Joy to Child Patients


(HONG KONG, January 11, 2008) - Hong Kong Disneyland announced today the launch of "Disney Children's Programs in Hospitals" - a series of hospital programs run by Disney VoluntEARS and geared towards brightening the lives of children who are hospitalized. Bill Ernest, Managing Director, Hong Kong Disneyland, Anthony Wu Ting-yuk, Chairman, Hospital Authority and Shane Solomon, Chief Executive, Hospital Authority today kicked-off the series at a special ceremony where the officiating guests painted a beautiful tree on a drawing to signify the launch of the program. Mickey and Minnie were also on hand to join the celebration.

"Children are at the heart of the charitable efforts of The Walt Disney Company and Hong Kong Disneyland," expressed Ernest. "In Hong Kong, we are committed to supporting the betterment of children's welfare and bringing happiness to families and children, especially those in need."

The first three events of the "Disney Children's Programs in Hospitals" will focus on the Princess Margaret Hospital and the Caritas Medical Centre.

Disney Art Deco
Hong Kong Disneyland has redecorated the children's wards of both hospitals with Disney-themed murals which promote friendship and harmony. The theme of the mural in the playroom of Block P in the Princess Margaret Hospital is "Fascinating Nature", showing Disney characters playing games, enjoying sunshine and sharing happy moments together. The murals in the pediatric wards of the Caritas Medical Centre also share the same theme. These colorful and well-designed decorations invoke the happiness of the Disney characters and promote a positive atmosphere in the hospitals.

Disney Reading Fun
Starting today, Disney VoluntEARS will visit the Princess Margaret Hospital every other month. They will share different positive Disney stories with the children in order to encourage them to overcome their difficulties. Disney VoluntEARS will also play some interactive games with the children in order to share some happy times together. The games will be tailored to the theme of each story-telling activity.

Disney Learn & Live
With the support of the Caritas Medical Centre, Disney VoluntEARS will organize outings every three months for children and their families to visit countryside areas in Hong Kong. These activities will be a fun experience for the hospitalized children and a break from their daily routines as well as provide support for their parents.

"We are delighted to cooperate with the Hospital Authority in the launch of 'Disney Children's Programs in Hospitals' and we hope to cheer up these young patients with a touch of Disney magic!" said Ernest. "It is also important that we provide some support and encouragement to the parents and the medical staff who care for these children."

Anthony Wu Ting-yuk, Chairman, Hospital Authority, thanked Hong Kong Disneyland for organizing the event, "The Hospital Authority is providing holistic health care to patients in public hospitals. In addition to medications and advanced technology, spiritual and psychological care also plays an important role. We are most grateful to Hong Kong Disneyland for designing a series of programs for the children staying in our hospitals, which will definitely bring them fun and happiness. We believe this will contribute positively to their treatment and early recovery."

"Disney Children's Programs in Hospitals" is funded by The Walt Disney Company. Hong Kong Disneyland and Hospital Authority will organize about ten hospital visits and outings this year alone, benefiting over 500 child patients and their families. They will review the program later in the year and there is a plan to introduce it to other hospitals under Hospital Authority.


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About Hong Kong Disneyland
Hong Kong Disneyland Resort offers immersive, unique Disney experiences for all families, generations and ages to enjoy. Hong Kong is one of only five locations in the world that is home to a Disney themed park and the many Disney characters that are beloved the world over, Mickey, Minnie, Donald, Stitch, Buzz Lightyear and many others. The Resort opened in September 2005 and since then, has received over 10 million guests from all over the world. Through the unique product offering and the world-class service provided by the 5000-strong Cast at the theme park and the two hotels, the Resort has received outstanding guest satisfaction ratings and a range of awards from the hospitality and entertainment sectors.

Hong Kong Disneyland is dedicated to serving Hong Kong people through a wide spectrum of community services programs from helping those in need to encouraging the protection of the environment in the region. For more information on Hong Kong Disneyland's outreach programs, please visit our website for more information.

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