Mickey Monday, January 21, 2008  
  Press Release
 




"Year of the Mouse Celebration" Rocks Hong Kong Disneyland!
Mickey's All-New Twist on Chinese New Year Celebrations


(HONG KONG, January 21, 2008) - Mickey Mouse along with his pals brought Hong Kong Disneyland to an all-new high today, as guests were given a glimpse of the spectacular activities during the "Year of the Mouse Celebration". Coming around only once every 12 years, this special year is set to bring about an auspicious and fun filled Lunar New Year - Disney style!

In a fabulous kick-off ceremony, Mickey Mouse along with a bunch of his best Hong Kong celebrity pals, Vivienne Tam, Twins, Justin, DJ Sammy, and Executive Vice President and Managing Director of Hong Kong Disneyland, Bill Ernest, gave guests a taste of the upcoming festivities. The celebration runs from January 22 to February 24, 2008, and will give a Mickey-twist to Chinese New Year.

"To help Mickey celebrate this monumental year, Hong Kong Disneyland has combined the best Chinese New Year traditions with Disney's unique style of entertainment," said Mr. Bill Ernest.

Mickey Mouse and Minnie Mouse, donning their brand new Chinese New Year costumes created by internationally renowned fashion designer Vivienne Tam, along with the designer herself, Bill Ernest and a plethora of models, kicked off the "Year of the Mouse Celebration" with a high energy fashion show. Guests cheered and went wild as Mickey and Minnie and the models showed off their gorgeous outfits.

Two of Mickey's celebrity friends, Justin and DJ Sammy, also helped to lift guest spirits to a wondrous high, as they unveiled eight artistic statues of Mickey Mouse at the Sleeping Beauty Castle Hub. Designed by different celebrities, including Justin and DJ Sammy, each statue represents a different aspect of luck for the Year of the Mouse, as well as their own unique creativity.

In a magnificent finale, special guests Twins, along with Mickey Mouse gave a dazzling introduction to the "Year of the Mouse Celebration" and treated guests to a viewing of their specially created Mickey-themed Chinese New Year music video, which was filmed in the theme park. The song is part of their Lunar New Year album, which will hit stores today.

"Mickey, his pals and all the Cast Members at Hong Kong Disneyland are ready to celebrate a prosperous Year of the Mouse with guests. Everywhere guests look, the Resort will be filled with Chinese New Year cheer and luck. This will be the best and biggest 'Bai Nin' ever and it's going to last for a full five weeks," Bill continued.

The Resort, along with Mickey, will give Hong Kong residents a special Lunar New Year gift. From January 22 to February 6, 2008, Hong Kong Disneyland will be offering a special "Buy 3 Get 1 Free Offer"1 for Hong Kong residents to celebrate a prosperous and magical Year of the Mouse.

For high spirited and groovy times in the Park, guests can take part in Mickey's Rockin' the Mouse Castle Show, a musical extravaganza filled with Asian hits, electrifying dancers, Disney characters and pyrotechnics. Chinese New Year means all things new and Mickey Mouse and Minnie Mouse are going to show off their newest designer label outfits in Adventures in Fashion. Other Disney characters, including Daisy, Pluto and Goofy, who have been inspired by the couple's new outfits, will have Cast Members showcasing their creations, in this glitzy fashion show.

As part of the special entertainment for the "Year of the Mouse Celebration", beginning on the first day of the Chinese New Year, guests will be treated to living art in Rhythm of life: Dragon Procession; a magnificent Dragon along with Birds, Fish, Clouds and Waves will weave their way down Main Street U.S.A., in an unique Disney twist on an age old celebration.

Mickey Mouse is playing the traditional Chinese host as he welcomes guests to "Bai Nin" at his home in Mickey's House. With mouse-guides on hand, guests can check out Mickey's favorite collections of keepsakes and treasures, during a tour of his home.

Hong Kong Disneyland loves creativity and Mickey Mouse has asked his celebrity friends, Vivienne Tam, Jacky Cheung and his daughter, Gillian Chung (Twins) and Charlene Choi (Twins), Justin, Fahrenheit, Jan Lamb and DJ Sammy to help him celebrate the Year of the Mouse in Salute to Mickey Statues. Designed by eight different celebrities, with each statue conveying a different aspect of luck, it will be easy to get a great start to the year.

Of course Donald Duck, Daisy Duck, Chip'n Dale, Goofy and Pluto will be in their own Chinese New Year attire, so guests shouldn't miss the chance to snap a photo with them. For additional luck and cheer, the Gods of Fortune, Prosperity, Happiness and Longevity will be wishing guests a prosperous Year of the Mouse.

With gold and red as the official Chinese New Year colors, over 70 all-new merchandise items under the theme Mickey Family in The Year of the Mouse, will be available for guests to find that perfect gift or keepsake. The Park and the two Disney themed hotels will be filled with endless choices and exclusive items only available during the "Year of the Mouse Celebration".

Of course traditional Chinese New Year menus and food will overflow from every corner of the Park and the two Disney themed hotels. With over 80 new items and menus with lucky names, there are sure to be endless "lucky" palates during the "Year of the Mouse Celebration".

Hong Kong residents will have an extra way to enjoy the Year of the Mouse festivities with the "Buy 3 Get 1 Free Offer"1. Eligible guests, who purchase three park tickets in one transaction at published rates during the promotional period, will receive a fourth complimentary Park ticket. This offer is valid from January 22 - February 6, 2008.

To ensure that guests have the most magical and enjoyable experience at Hong Kong Disneyland during the "Year of the Mouse Celebration", February 7 - 13, 2008 have been designated as Special Days. Premium Annual Pass holders, as well as guests who have purchased Special Day tickets, will have reserved admission to the Park (Special Day tickets are only valid on the date specified on the respective ticket).

For more information on the "Year of the Mouse Celebration" or the festivities during Chinese New Year at Hong Kong Disneyland, please visit our website or call (852) 1-830-830.

1.  Guests can visit our website for more information on the "Buy 3 Get 1 Free Offer".



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About Hong Kong Disneyland
Hong Kong Disneyland Resort offers immersive, unique Disney experiences for all families, generations and ages to enjoy. Hong Kong is one of only five locations in the world that is home to a Disney themed park and the many Disney characters that are beloved the world over, Mickey, Minnie, Donald, Stitch, Buzz Lightyear and many others. The Resort opened in September 2005 and since then, has received over 10 million Guests from all over the world. Through the unique product offering and the world-class service provided by the 5000-strong Cast at the theme park and the two hotels, the Resort has received outstanding Guest satisfaction ratings and a range of awards from the hospitality and entertainment sectors.

Hong Kong Disneyland is dedicated to serving Hong Kong people through a wide spectrum of community services programs from helping those in need to encouraging the protection of the environment in the region.

If you want to know more about us and want to enjoy a unique magical experience, visit us or click our website for more information.

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