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We, at Buena Vista University, were privileged to have the opportunity to visit Hong Kong
                           Disneyland twice in 2025 and 2026, bringing faculty and students on an incredible journey
                           to better understand the “business behind the magic” that makes Disney famous and
                           successful around the world.
                          As part of this amazing experience, we worked closely with Sarah Ng, Senior Business
                        Solutions and Event Sales Director and Christine Ng, Senior Disney Youth Programs Director
                     to tailor our visits for the needs of the participants, including lodging at Disney Explorers Lodge
             and the Hong Kong Disneyland Hotel, fine dining at Crystal Lotus, and a VIP viewing of the Momentous
             night show. We were also able to incorporate high-quality academic programming into our visits through
             the Disney Youth Team, who provided excellent instruction to our university students through their Career
             Readiness program. Our students greatly benefited from learning real-world career insights from Disney
             Cast Members, and seeing how these lessons are incorporated into business and other fields both at Hong
             Kong Disneyland and throughout The Walt Disney Company. Disney executives such as Michael Moriarty
             and Simon Zhang were also able to meet with our groups, which highlighted the amazing opportunities
             available with group trips to Hong Kong Disneyland.
             Throughout our journey, the team at Hong Kong Disneyland was professional, courteous, and well-
             organized. They answered all our questions promptly, ensured a wonderful experience for our guests, and
             provided seamless coordination for our many activities throughout the Resort.
             For trip organizers planning to visit Hong Kong and East Asia, I highly recommend working closely with
             Hong Kong Disneyland and Disney Youth Programs for once-in-a-lifetime experiences that are educational,
             entertaining, and professionally organized.

             Samuel Wilson, PhD

             Assistant Professor of Management & Entrepreneurship ,
                                                ,
             Harold Walter Siebens School of Business
             Buena Vista University



             “We keep moving forward, opening new doors, and doing new things, because we're curious.”
             Walt Disney’s words beautifully capture the spirit of why we explore the world—a spirit that
             lies at the very heart of Social Sciences.
             To many young students, Hong Kong Disneyland is simply a magical place of
             entertainment, but look closer, and you will realize that literally everything around you is
             Social Sciences in action. Hong Kong Disneyland is a fascinating, living, small society—
             a meticulous microcosm where human behavior, consumer psychology, public space
             design, and cultural inclusion all interconnect. From how crowds flow smoothly through the
             park to how stories inspire empathy across diverse cultures, it proves that Social Sciences is not
             just a textbook subject; it is the very fabric of our everyday lives.
             Through Disney Youth Programs, students get a brilliant glimpse of these dynamics. If uncovering the
             secrets behind how this "small society" works excites your curiosity, you are already thinking like a social
             scientist. Take this curiosity to the next level—turning your passion for understanding the world into the
             power to shape it.

             Louisa Ho

             Assistant Director (Admissions Outreach), Faculty of Social Sciences, The University of Hong Kong








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